SUMMARY OF QUALIFICATIONS
24 years of marketing experience with proven success in both the fast-paced semiconductor and entertainment sectors, including pre-IPO startups. Multilingual, fluent in English and German languages, as well as some Spanish. Social media influencer with 29K combined followers. Colleagues describe me as having a strong work ethic with an entrepreneurial spirit, a good communicator, very detail oriented, organized, collaborative, and passionate.
Artist Management | Booking Agent | Promoter
Barb Rocks Presents
April 2006 – Present
Launched my own self-run business and established “Barb Rocks” moniker and reputation.
Handle full spectrum artist management duties for 15 artists, including press outreach and booking services.
Achieve artist goals, rising quickly to the forefront of the local music scene, including major market radio airplay.
Procure roster bands in established festivals, including BottleRock Napa and San Francisco Pride.
Land licensing/publishing deals and strategic show bookings with well-known touring acts.
Program highly-organized and well-attended rock shows at reputable venues.
Focus on quality and reputation for my business, the artists, and all other parties involved in business dealings.
Ability to attract and connect with music industry professionals and maintain those networks.
Curated Ugly Whale music showcase which featured Bay Area bands during SXSW music conference in Austin.
Raised almost $4,000 via Kickstarter campaign for Ugly Whale music showcase.
Awarded “Best South Bay Scene Queen” by Silicon Valley Metro Newspaper.
Named #1 revenue generating promoter by local venue Homestead Bowl & The X Bar in Cupertino.
Helped out Santa Cruz Music Festival in festival production and stage management during their inaugural years.
Partnered with West Valley College staff and faculty to organize West Fest, featuring over 20 bands of all genres.
Volunteer leader for Balanced Breakfast, an international music industry community and network.
Speaker at music industry panels, including Balanced Breakfast Music Summit.
Mentor at SXSW Conference for their mentorship program.
Vice President of Artists & Repertoire
Nemesis Media, Inc.
Campbell, CA / Austin, TX
July 2015 – September 2017
Consulted on the artistic development of the company’s existing label roster.
Added 3 bands to their management roster by joining the company.
Acted as talent scout, adding 2 up-and-coming artists to the label and management roster within 3 months.
Led the development of the company’s booking roster; signed 3 bands to that booking roster.
Tripled business income within six months due to newly expanded roster of 10 artists.
Planned and executed market plans, tour bookings, press releases, and licensing/publishing deals.
Inspired team building with SWOT analysis and business improvements.
Booked 25 unofficial showcases for our roster artists at SXSW 2016.
Senior Marketing Specialist
Silego Technology, Inc.
Santa Clara, CA
February 2010 – July 2016
Managed customer samples process for programmable product line and all evaluation board programming.
Supervised business and quality assurance of third-party programming vendor and procured evalboard builds.
Implemented and maintained document control and subversion (SVN) library.
Oversaw the day-to-day activities of Marketing-dedicated electronic board assembler and re-work technician.
Created and customized inventory supply health and commit reports.
Calculated and reviewed rep commissions.
Organized CES and Electronica trade show planning, booth setup, furniture, and supplies.
Supported sales & marketing departments in all functions, including presentations, collateral, and reports.
Music Programming | Booking Coordinator | Blog Editor | Social Media
Left Coast Live Music Festival
San Jose, CA
January 2008 – October 2011
Brainstormed, created, and hosted this annual multi-genre festival which showcased regional and national acts.
Secured a third of the participating venues and stage-managed multiple venues during the festival.
Headed the music selection group, handling all booking coordination with the artists and bookers.
Coordinated social media outreach and assisted with the overall guerrilla marketing campaigns and promotions.
Posted and edited website content and wrote artist biographies.
Recommended local sensations The Limousines as festival headliner.
Conceived Silicon Valley Roller Girls demo track idea with bands playing while they skate.
Sales Operations Analyst | Marketing Specialist
October 2006 – October 2008
Developed and maintained all customer service and inside sales functions, including order entry and RMAs.
Innovated the sales process in conjunction with planning and accounting departments.
Fulfilled and forecasted all sample requests and tracked opportunities.
Administered and maintained document control system and CRM software.
Supervised customer service team in the Ukraine.
Acted as liaison for reps and distributors.
Established online store of various products.
Merk Investments, LLC
Palo Alto, CA
April 2004 – October 2006
Responsible for all business management, including all accounting functions and quarterly client billing.
Processed inbound trade confirmations and cross-checked against trade blotter.
Conducted market research required for launching company’s first mutual fund.
Tracked fund performance, updated fund website and helped create fund prospectus.
Devised collateral materials for advertising and trade show needs.
Prepared all payments, bills and receipts using MYOB accounting system.
Identified and met regulatory and tax deadlines and issued appropriate reminders on a timely basis.
Rutherford Bolen Group
September 2000 – August 2002
Collaborated on multimedia projects and one-to-one marketing campaigns.
Delivered high-quality products on-time and on-budget.
Worked closely with clients, account managers, designers, developers, and programmers.
Translated project vision into tactical deliverables and managed day-to-day tasks.
Formulated production schedules and timelines and allocated resources accordingly.
Informed clients on project status, prepared client agendas, drafted meeting notes, and facilitated client meetings.
Ran project team meetings to ensure client objectives were communicated to production team.
Generated proposals and creative briefs.
Arranged internal and external resources and vendors.
Provided QA of customer deliverables over all types of mediums and platforms.
Learned MarketFirst Essentials software, focused on reports, program, and document control.
Integrated Circuit Systems, Inc. | MicroClock Inc.
San Jose, CA
August 1995 – September 2000
Built supply chain management system of samples and prototypes for five different product lines.
Improved, reorganized, and upgraded sales database system to work more conveniently and efficiently.
Increased Intel revenue by 400% with quick same-day/next-day sample turn-around.
Initiated inventory maintenance system in MFG/PRO software with programming team.
Contributed on marcom projects, including PR promotions, product catalogs, datasheets, and announcements.
Trained and served as ISO9001 Internal Quality Systems Auditor.
Shipped product literature to reps, distributors, and customers.
Executed travel, calendar, and meeting arrangements.
Quasar Engineering, Inc.
December 1994 – August 1995
Evaluated, formatted and organized all company presentation materials.
Collected and updated engineering staff qualifications and resumes for new business proposals.
Reviewed presentations, charts, and graphs for engineering projects.
Performed receptionist duties, answered phone calls, and provided administrative support to all departments.
Assisted the President, Operations Manager, Marketing Manager, and Accounting in various capacities needed.
Bachelor of Arts, Communications, University of Colorado, Boulder, December 1993
Concentration in: Conflict Management, Intercultural Communication, and Public Speaking.