SET THE BAR ARTIST MANAGEMENT
Set The BAR Artist Management is a strategic partnership between Barb Rocks (San Jose, CA) and The A&R Agency (Austin, TX). Our mission is to provide a dynamic approach to artist management, tailored to the unique needs of each client, with the goal of achieving and maintaining a state of mutual excellency. You have amazing goals, and we are determined to help you bring them to fruition. Having worked previously together under the successful California-based independent record label, Nemesis Media Inc., Barbara Wahli, Austin Breckenridge, and Robert Austin have proven that the team-dynamic works wonders for our clients. The "Set The BAR" name stems from our combined initials (B.A.R.) and the idea that together we set the standard for how management companies should treat their artists, with the artist's needs coming first. To quote The Killers, “I don't shine if you don't shine,” and no saying could better reflect our stance on the artist/manager relationship.
Our combined roster currently consists of Alex Winters, with more artists TBA. Being a cross-city/cross-state partnership, we offer a dynamic approach based on our individual skill-sets, as well as access to a larger combined footprint in terms of industry contacts within multiple regions of the US. Barbara Wahli is known for her great ear for music, and seeing the vast potential in aspiring artists, as well as being well-versed in social media and digital marketing. Austin Breckenridge specializes in the back-end business portion of your daily operations, ranging from accounting to legal contracts, and licensing to publishing. Robert Austin is the Sales & Marketing guru, with expertise in merchandising, branding, and promotions that will help you optimize your sales operations and scale your units in quantity. Together we are an unstoppable force that champions the artists we work for!
June 24, 2019
Alex Winters signs Management Deal with Set The BAR
Alex Winters is an award-winning rock artist whose forte is in sharing the vivid memories, feelings, and stories of both the beautiful and challenging experiences that molded her into the resourceful woman that she is today.
Of the signing, Barbara M Wahli shared, "We are excited to work with such a talented and ambitious musician who's heartfelt songs really resonate with her audience! It's wonderful to see how devoted and engaged Alex's fans are. Sharing her arduous journey and how it shaped her life has truly made Alex a strong female role model."
Luna Guitars honored Alex Winters with the inaugural “Shining Star” award in 2012, and Alex was featured in Hypebot for her use of Concert Window for live-streaming shows. With her seamless vocals, effortless compositions, and self-starting business sense, Alex has garnered some dedicated fans via her Patreon page and been featured in various press throughout the years. She is known by her fans as a poet, a dreamer, a story-teller, and an inspiration.
Excited about the new signing, Alex Winters said, “The folks at Set the BAR have been really great to work with so far. I love their enthusiasm and passion for developing and growing the careers of the musicians on their roster. Each member brings something special to the table that I know will help me succeed, and I am looking forward to storming the music business with them at my side."
Alex is currently in the studio recording new songs while the new team formulates plans for upcoming releases, tours, and transforming Alex Winters’ brand into a scalable business that aligns with today’s market trends.
To learn more about Alex Winters and her introspective music, check out: www.alexwintersmusic.com
June 20, 2019
Barb Rocks and The A&R Agency Announce New Partnership: Set The BAR Artist Management
Having successfully collaborated on various projects and events, and even sharing an artist management roster over the course of 12 consecutive years, Barbara M Wahli, Austin Breckenridge, and Robert S. Austin have proven on numerous occasions that their team dynamic moves mountains.
In regards to the new partnership, Robert Austin of The A&R Agency mentioned that, “By being a cross-city/cross-state alliance, we create the opportunity to increase our regional footprint and serve a more dynamic roster. I’m a firm believer that by combining our diverse skill sets and robust network of industry professionals, we will continue to yield the organizational fortitude that our clients require in order to succeed.”
Set The BAR's mission is to provide a vigorous, proactive approach to artist management, tailored to the unique needs of each client. The ultimate goal of STB’s relationship with their clients is to achieve and maintain a state of mutual excellency.
Barbara Wahli of Barb Rocks added, "I’m excited for this partnership and trust that together we are an unstoppable force that champions the artists we work for!"